HAAHAHAAHAHAH

In case you can't fully see the ad, here is the break down.

A lady with heartburn needs something to sooth her chest pains so she turns to Gaviscon...takes the product, that as advertised, feels like "A Fireman Came In Your Mouth"- meaning it puts out the fire that heart burn caused. An issue of translation I suppose.

Here is the link if you want to get the full view.

http://adhack.com/community/blog/james-sherrett/gaviscon-its-fireman-came-your-mouth